Resume

Kim Asseily

Paris, France
+33 7 67 56 67 94
kimasseily@gmail.com

Education

EMLYON Business School

Master’s of Science – September 2021 – February 2023
Digital Marketing & Data Science

University of Wisconsin-Madison

Bachelor of Arts – September 2016 – December 2019
Major 1: Communication Arts – Rhetoric
Major 2: Environmental Studies
Certificate: Digital Studies

Institute for Integrative Nutrition

Holistic Health Coach – July 2020 – April 2021
Gut Health Coach – June 2021 – January 2022

Experience

The Solar Club

Marketing & Community Specialist: September 2023 – Present

  • Developed and implemented comprehensive digital marketing strategies to increase brand awareness and drive customer acquisition resulting in 77% increase in follower count and 200% increase in membership acquisition.
  • Cultivated and nurtured relationships with potential customers and community members through various channels, resulting in improved brand loyalty and customer satisfaction.
  • Planned and executed community-driven events such as run clubs, resulting in increased engagement and brand advocacy.

LAFOURMI

Marketing Project Manager – Fan Experience: September 2022 – December 2022

  • Developed social media and brand content strategy
  • Ideation of physical and digital experiential devices
  • Mastered Web3 environments and its applications in the world of sports
  • Monitored sports communication and marketing across platforms and businesses
  • Kept CSR sector watch
  • Analysed marketing data and campaign performances

Punch Boxing Studio

Marketing Project Manager: October 2021 – May 2022

  • Developed the social media content strategy
  • Produced and published creative and engaging content that is consistent with the brand’s DNA
  • Analyzed marketing data and campaign performances
  • Established the PUNCH Café menu and strategy

H&C Leo Burnett (Publicis)

Communications Executive: February 2021 – August 2021

  • Directly handled influencer outreach on three national campaigns. One with ABAAD advocating for women’s rights, which went viral and garnered over 4 million views on Instagram. One with UNICEF Lebanon in partnership with the band Adonis, which reached over 10,000 people on Instagram. And one with UNDP.
  • Collaborated with the brand team on client pitches
  • Supported the team in day to day running of client business

Department of Chemistry, University of Wisconsin-Madison

Research Intern: March 2020 – February 2021

  • Curated communication deliverables on Climate Change including the Dairy Industry, Environmental Justice, and Intersectional Environmentalism

Innovate 2 Market

Entrepreneur: June 2020 – July 2020

  • Built primary and secondary research skills
  • Applied the Business Model Canvas
  • Formulated business hypotheses that can be tested and expressed as business insights
  • Conducted 20 in-depth discovery interviews
  • Evaluated product-market fit
  • Have increased skills and confidence with respect to communicating entrepreneurial concept

Souvenirs

Staff Writer: January 2019 – December 2019

  • Composed feature length stories for online and print issues
  • Composed a series of Instagram stories to recount the events of the October 2019 Revolution in Beirut, Lebanon

The Bicester Village Shopping Collection

PR Intern: June 2019 – August 2019

  • Supported internal and external communication, in both English and German
  • Composed teasers and presentations for PR events
  • Assisted Marketing and PR in campaign shoots and various administrative tasks, collecting weekly press clippings, curating press coverage reports and generating pitching presentations.
  • Created Instagram content for the Digital Media team
  • Assisted the Merchandising Team in curating window displays

The School For Field Studies

Researcher: June 2018 – August 2018

  • Gained skills in data gathering and analysis, hypothesis testing, experiment design, and research presentation
  • Used these applied research techniques to conduct research projects on sustainable development in Costa Rica on a social, agricultural and ecological level

CNH Industrial

Student – Consultant: September 2018 – December 2018

  • Worked on a proposal for implementing a Shadow Price on Carbon

Picasso Lab

Researcher: September 2016 – May 2017

  • Researched perennial grains
  • Conducted in-field/in-lab tests

Association for the Protection of Jabal Moussa

Intern: August 2015 – April 2017

  • Worked in Customer Experience
  • Created content on social media platforms
  • Held sales’ stands at markets

Skills

Languages: French, English, Arabic, German
Computer: Adobe Creative Suites, Mac and Windows OS, WordPress, Storytelling, Digital Marketing, Social Media Management, Public Relations